As experienced, experimentative partners to the most talented innovators across global markets, we have been catalysts that trigger disruptive growth ideas for their businesses. Our 15th year is about acknowledging the thousands of minds we have inspired with new stimuli. It is about celebrating our incomparable in-house stars and our network of amazing and talented associates. It is about building on the opportunity areas we have unlocked through our tried & tested insighting process. It is about sharing our fluid, explorative yet conscious design thinking way of working with the very best clients and associates as well as inviting in the fresh new generation. It is about keeping up the innovation energy because… Anvéshan is all about Inspiration, Inquiry, Innovation. The Anvéshan Butterfly continues to be your catalyst for disruptive growth!
Preeti is a seasoned consumer insight specialist with nearly 20 years of experience across global and local markets. She began her research journey in Melbourne with Colmar Brunton and has since worked with firms like IMRB, Kantar, Nielsen, and Market Probe in India. As founder of her boutique insights firm, Primeiro, and a key associate at Anvéshan, Preeti brings strategic thinking and sharp consumer understanding to every phase of innovation. Her approach blends tried-and-true research methods with agile, modern techniques. Known for her clarity, energy and humour, Preeti is a trusted partner to leading CPG brands. Outside work, she’s a passionate traveller, animal welfare volunteer, devoted dog mom and yoga enthusiast.
Raji is a seasoned Innovator and Brand Strategy expert with over 30 years of experience across global markets. She has worked on the client side with brands like P&G, Kellogg’s, Unilever, and Schwarzkopf & Henkel, driving innovation and brand growth across India and Asia. At ?What If! Innovation in London, she tackled innovation challenges for global giants such as BP, Citibank, and Unilever. Today, she channels her passion for the new and the unconventional through Anvéshan, her innovation consulting practice that brings together a global network to spark and shape powerful ideas. She has led 75+ innovation and brand-building projects for clients including Hershey, Colgate, Nestlé, Kraft Heinz, PepsiCo, J&J, Samsung and more—across markets like India, the US, UK, Mexico, China, Indonesia and Thailand.
